Beyond simple cropping
It is crucial to make composition adjustments considering different aspect ratios to achieve a seamless and balanced impression across various marketing channels.
Fine-tuning camera angles
These adjustments involve carefully positioning objects and adjusting the focal distance. Although this approach require additional resources, it ensures the content appears neither cramped nor overly close on any platform.
Another commonly employed technique to address this challenge is creating square images that accommodate multiple aspect ratios. However, this approach has a drawback, as every piece of content will be «slightly off».